How Organised grew net sales 174% and got ready for the US.
Organised makes an all-in-one, whole-food daily supplement. Founder Niall Kiddle is on the Forbes 30 Under 30 Europe 2026 list.
- Category
- Daily supplement, D2C
- Channels
- Google, Meta
- Markets
- UK and US
- Period
- Apr 2024 to Aug 2025
Where we started
Google Ads was already driving sales, but the account needed more structure to scale efficiently. Organised also wanted Meta to become a second growth channel, and a clear plan for launching in the US.
Restructure
- Rebuilt the account so it could scale without losing control
- Detailed search-term and budget analysis
- Clearer, faster decisions on where every pound goes
Launch
- Set up Meta from scratch as a second growth channel
- A testing framework across creative, audiences and formats
- Test results fed straight into new creative
Expand
- Used UK learnings to plan the US launch
- Google and Meta live in both markets
- Weekly updates tied to commercial goals
What changed
Figures supplied by Organised.
Organised took the setup in-house to run it themselves, and Niall now recommends us to other founders.
Net sales (including shipping) and customer acquisition cost figures supplied by Organised. Engagement ran April 2024 to August 2025. UK August 2025 excluded from the cost figures due to a UK stock-out.
They made a huge difference in getting us off the ground, and it was clear that they really cared about the account. They felt like a part of the team throughout our time working together and I highly recommend them.
Niall KiddleFounder, Organised
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