Privacy and cookies
Last updated 2 October 2026.
Who we are
This website is run by Trending Tides Ltd, a company registered in England and Wales (company no. 14929951), based in Chester, UK. We are the data controller for personal data collected through this site. Contact us at info@trendingtides.co.uk.
What we collect
- Enquiries. When you use our contact form, we collect your name, email address, phone number and the message you send.
- Call bookings. When you book a discovery call, we collect your name, email address and the time you choose.
- Site analytics. We use Google Analytics to understand how visitors use the site, such as which pages are viewed and whether forms are submitted. This uses cookies and collects pseudonymous data such as an online identifier, device and browser information, and approximate location.
How we use it and why
We use enquiry and booking details to reply to you, discuss how we might work together, and keep a record of our conversations. Our lawful basis is our legitimate interest in responding to enquiries and developing our business, or taking steps at your request before entering into a contract.
We use analytics data to improve the website. Our lawful basis is our legitimate interest in understanding how the site is used. We do not use this site for advertising retargeting, and we do not sell your data.
Who we share it with
We use trusted service providers to run the site and handle enquiries: HubSpot (forms, bookings and our customer records), Google (analytics) and Microsoft (email). They process data on our behalf under contract. Some of these providers may process data outside the UK, in which case appropriate safeguards apply.
How long we keep it
We keep enquiry details for as long as needed to deal with your enquiry and any working relationship that follows, and then for up to two years unless we need to keep them longer for legal reasons. Google Analytics data is kept for up to 14 months.
Cookies
We use Google Analytics cookies (named _ga and _ga_*) to measure site use. The contact form and booking calendar are provided by HubSpot and may set their own cookies needed for them to work, including spam protection.
You can switch off Google Analytics on this site at any time:
You can also block or delete cookies in your browser settings.
Your rights
You have the right to access, correct or delete your personal data, to object to or restrict how we use it, and to ask for a copy of it. To use any of these rights, email info@trendingtides.co.uk. If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.