From £57k a month to Europe’s fastest-growing company.
A curated wellness marketplace founded by brothers Max Clarke and Lestat McCree. Our partner since 2022.
- Category
- Wellness marketplace
- Channels
- Google, Shopping, international
- With us
- Since 2022
- Data
- Healf Shopify data
Where we started
Healf started as a young marketplace with a big catalogue and bigger ambitions. It needed paid media that was profitable at small budgets and still efficient at millions a month, and that kept winning new customers rather than just selling again to existing ones.
Build
- Profit-led bidding from day one, so growth never outran margin
- A campaign for each brand partner, now 750+ campaigns live
- Co-branded campaigns with partners such as ChromaDex and Hyperice
Scale
- Judged on new-customer revenue, not just return on ad spend
- Returning-customer campaigns run as a deliberate lifetime-value play
- New-customer revenue up 76% year on year (Jan 2026)
Expand
- Launching 9 EU markets: 13 Merchant Center and 8 Ads accounts
- Feed management brought in-house with a bespoke system that controls every EU market
- Automated brand-clearance rules and feed alerts
What changed
Shopify data; 2022 figure from Healf. January is a seasonal peak.
Healf’s in-house team runs the UK day to day, and we lead their international expansion.
Revenue from Healf Shopify data (Nov 2023 to Jan 2026); 2022 figure from Healf. January is a seasonal peak for wellness. New-customer revenue: Jan 2026 £4.67m vs Jan 2025 £2.66m. Rankings: FT1000 2026, Sunday Times 100 2025.
Trending Tides have been critical to the long-term growth of our business. I’d highly recommend them to any ambitious brand looking to scale.
Max ClarkeCo-founder & CEO, Healf
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